Founders

Startup Investability Series

Tom Counsell

2 minute read

For early stage startups, the founding team is primary identifier of future success. Investors need to deeply respect you and your cofounders before they make any investment decisions.

Industry

Startup Investability Series

Tom Counsell

1 minute read

Often times, a business can succeeds even when they are losing market share to thier competition. That’s because even if you can’t get a bigger “piece of the pie” you might be sharing a pie thaf is growing bigger fast!

Plans & Projections

Startup Investability Series

Tom Counsell

1 minute read

Investors only exist and stay in business if they make a return on their investment. Likely the money they are investing in you came from a past success where they got a payout. They want to repeat that past success and hope you will give them that next payout. With your well conceived plans, you show them that you have a good financial projections for bringing them that success (including an exit).