Often times, a business can succeeds even when they are losing market share to thier competition. That’s because even if you can’t get a bigger “piece of the pie” you might be sharing a pie thaf is growing bigger fast!
Investors only exist and stay in business if they make a return on their investment. Likely the money they are investing in you came from a past success where they got a payout. They want to repeat that past success and hope you will give them that next payout. With your well conceived plans, you show them that you have a good financial projections for bringing them that success (including an exit).
Your diligence to watch and review the risks you face and your compliance with market regulations helps to remove stress for you and your investors. Another way to look at this is thinking, “how can we minimize the scary factor”.